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NOT A  

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NOT A FAD is an initiative that promotes the intersection between Fashion, Art & Development by showcasing new approaches that combine traditional artisanal practices with contemporary designs and ideas.

Chapter I

MULFE SERIES

The Mulfe Series highlights the remarkable versatility of the Melhfa, a traditional African garment, that we reimagined through FAD’s unique and contemporary perspective. Out now!

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ⴼ·ⴹ

This project showcases the exquisite craftsmanship of the Tuareg people, presenting a collection of one-of-a-kind pieces. Designed by FAD and meticulously handcrafted by our artisans in Niger. Coming soon! 

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KUNTA BY IZOH

Stay tuned for the launch of IZOH, a sustainable brand that breathes new life into traditional African textiles, transforming them into fashionable outerwear garments and more!

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