NOT A FAD is an initiative that promotes the intersection between Fashion, Art & Development by showcasing new approaches that combine traditional artisanal practices with contemporary designs and ideas.
The Mulfe Series highlights the remarkable versatility of the Melhfa, a traditional African garment, that we reimagined through FAD’s unique and contemporary perspective. Out now!
This project showcases the exquisite craftsmanship of the Tuareg people, presenting a collection of one-of-a-kind pieces. Designed by FAD and meticulously handcrafted by our artisans in Niger. Coming soon!
KUNTA BY IZOH
Stay tuned for the launch of IZOH, a sustainable brand that breathes new life into traditional African textiles, transforming them into fashionable outerwear garments and more!