NOT A FAD is an initiative that promotes the intersection between Fashion, Art & Development by showcasing new approaches that combine traditional artisanal practices with contemporary designs and ideas.
The Mulfe Series highlights the remarkable versatility of the Melhfa, a traditional African garment, that we reimagined through FAD’s unique and contemporary perspective. Out now!
This project showcases the exquisite craftsmanship of the Tuareg people, presenting a collection of one-of-a-kind pieces. Designed by FAD and meticulously handcrafted by our artisans in Niger. Coming soon!
KUNTA BY IZOH
Stay tuned for the launch of IZOH, an ethical brand that breathes new life into traditional African textiles, transforming them into fashionable outerwear designs.